McDonald’s Removing 1 Breakfast Menu Item for Good on July 2
Earlier this year McDonald’s and Krispy Kreme announced a new partnership with a bold plan.
In the release, Krispy Kreme revealed the doughnuts have already been made available for purchase at over 2,400 McDonald’s restaurants, namely in Indiana and Kentucky, as of March 30, 2025. The company planned for a nationwide availability at participating McDonald’s locations by the end of 2026.
However, in May, Krispy Kreme announced it was “reassessing the deployment schedule together with McDonald’s while it works to achieve a profitable business model for all parties and does not expect to launch in any additional restaurants in the second quarter of 2025.”
The company previously announced its partnership with McDonald’s in March 2024, following a test at 160 various locations in Kentucky featuring three flavors: Original Glazed Doughnut, the Chocolate Iced with Sprinkles Doughnut and the Chocolate Iced Kreme Filled Doughnut.
A month and a half later, Krispy Kreme and McDonald’s officially announced their partnership is no more. The companies jointly decided to end their partnership as of July 2, with a release from the fast food chains suggesting it wasn’t a profitable enough venture for the doughnut chain.
“We were excited and pleased to partner with Krispy Kreme,” Alyssa Buetikofer, McDonald’s USA’s Chief Marketing and Customer Experience Officer said in a statement. “We had strong collaboration with Krispy Kreme and they delivered a great, high-quality product for us, and while the partnership met our expectations for McDonald’s and Owner/Operators, this needed to be a profitable business model for Krispy Kreme as well.”
Josh Charlesworth, Krispy Kreme CEO revealed the chain wasn’t able to “bring our costs in line with unit demand” which made were “the partnership unsustainable” for the doughnut chain.
In the release, McDonald’s noted “Krispy Kreme represented a small, non-material part of McDonald’s breakfast business.”
McDonald’s Removing 1 Breakfast Menu Item for Good on July 2 first appeared on Men’s Journal on Jun 24, 2025
